Tequilas Restaurant + Bar

The high-end Mexican restaurant Tequilas, approached Group M with a request to update its look. After many research trips with our client to Mexico we became well versed in the traditions and culture of the Tequila region, as well as the cultivation of agave–the source of the spirit. The new logo is an abstract representation of a young agave plant rising out of the rich red soil native to the region. It was implemented in signage, menus, promotional material and a business communication system.