From its inception, Group M was involved in re-branding of The American Craft Museum to the current Museum of Arts + Design (MAD). We developed naming concepts, logo design, capital campaign collateral, annual reports, newsletters, announcements, environmental graphics and posters for over a decade.
Group M transitioned the MAD annual report from a traditional coated stock, perfect bound publication to a tabloid format, uncoated paper – saving thousands of dollars in production cost. The 50th anniversary report featured an extensive time line of the history of the museum and its important acquisitions.
A Capital Campaign concept for the museum's move to Columbus Circle featured a circular die-cut brochure. Group M also designed signage and invitations for MAD's many fundraising and show events, including SOFA, Visionaries and LOOT.
