The Winter Show, the preeminent art and antiques show and social event staged in Manhattan for 66 years, has relied on Group M to produce its 240 page catalogue for the past 8 years. We design the catalog, exhibitor advertising, online Media Kit and the Show invitation.
Integral to brand management and precise production supervision, Group M manages detailed brand guidelines, color control and printing specifications for offset, digital and on-line production consistency for the many Show creative consultants.
The Winter Show works with several marketing, creative and public relations firms to develop critical marketing campaigns, catalogue and other show materials. Group M has designed and developed a digital assets management FTP site and an on-line catalogue proofing system that allows the teams to coordinate, proof and deliver branded collateral quickly and seamlessly. Both featuring custom content management systems.
