Vitamin 23 Magazine

Vitamin 23 is a tabloid lifestyle magazine conceived and produced by Group M and our collaborators. We invited retail establishments in the 19123 zip code area of Northern Liberties – restaurants, fashion boutiques, hair salons, galleries and others – to participate in a collaborative effort to promote the newly gentrified area. We developed the themes, directed the photography and designed and produced a cohesive publication, with all participants sharing the credits.