Siembra Azul Tequila | Case Study
Siembra Azul Tequila selected Group M as their designers and consultants even before the company was a reality. Our first task was to name and brand the new entity and its product. We traveled with our new client throughout the Mexican Tequila country, immersing ourselves in its culture and history as well as learning about agave cultivation and tequila production techniques. While in almost constant communication with our client, we developed the brand identity, devised a marketing strategy, designed packaging for the main family of products as well as several specialty tequilas.