Siembra Azul Tequila

Siembra Azul Tequila | Case Study

Siembra Azul Tequila selected Group M as their designers and consultants even before the company was a reality. Our first task was to name and brand the new entity and its product. We traveled with our new client throughout the Mexican Tequila country, immersing ourselves in its culture and history as well as learning about agave cultivation and tequila production techniques. While in almost constant communication with our client, we developed the brand identity, devised a marketing strategy, designed packaging for the main family of products as well as several specialty tequilas.

Siembra Azul Tequila Siembra Azul Tequila Siembra Azul Tequila
Siembra Azul Tequila Siembra Azul Tequila

Siembra Azul Tequila | Mobile Applications

We also developed videos, an advertising campaign, websites, microsites and a mobile app explaining agave cultivation and the making of tequila; utilizing custom video, audio, an interactive timeline and 360 product photography. We recently celebrated 10 years of a very rewarding partnership with Siembra Azul with the design of a 10 Year Special Edition Reposado. Websites and mobile application photography by John Carlano, Matthew Hollerbush, Dan Murphy and David Suro. Location video by David Suro.

Siembra Azul Tequila Siembra Azul Tequila
Siembra Azul Tequila Siembra Azul Tequila
Siembra Azul Tequila Siembra Azul Tequila