Group M is a graphic design firm. We create compelling brands, identities, communications and user experiences. We partner with leading corporations, academic institutions and cultural and civic organizations to effectively communicate through the design of websites, applications, books, packaging, exhibits and signage.
Our Team
Partners Anita Bassie and Tomas Sokol offer direct personal attention from project inception to delivery. We are a focused group of senior and emerging designers and developers committed to providing the clearest solutions through reliable, efficient and well organized deliverables.
We also work with a core group of collaborators — photographers, writers, filmmakers, printers and fabricators — all contributing to the successful delivery of our clients' projects.
Strategy
Group M's scope of services includes the preliminary work of reviewing your mission, marketing objectives, concerns and preferences. We research, create and present visual branding concepts that reflect your image- delivered with fresh ideas and insights. We combine strategy, design clarity and technology to provide a compelling brand experience.
- Market analysis
- Brand positioning
- Brand story
- Brand architecture
- Communication strategy
- Launch planning
Design + Communication
We create distinctive brand experiences that resonate with every point of contact and interaction with a brand—Digital, Print, Interactive, Environmental, Physical. By combining experience with our forward design approach, we create brands that are fresh, and remain fresh for a very long time.
- Naming
- Brand design
- Messaging
- Concept development
- Brand campaigns
- Interface design
- Website and app development
- Environmental branding
- Product branding
- Business branding
User Experience
We design, structure, and develop interactive applications, interfaces, sites, and tools that shape more effective user experiences. We develop custom content management systems that are highly intuitive and produce clean, accessible, WC3 compliant code. Design and Development services include:
- Websites
- Mobile device applications
- Micro-sites
- Interactive publications
- Digital publications
- Content Management Systems
Management
Group M also develops project management, digital asset management and online proofing systems that streamline file sharing and approval processes. These tools ensure that projects are delivered on time and within budget.
- Brand guidelines
- Brand management systems
- Content and asset management
- Employee training
- Presentation design
Design Services
Our branding and graphic design solutions are tailored to refect our clients marketing objectives— not ours. Printed communications are also our expertise. We design print publications and expand them to interactive digital applications that market our clients' branding across platforms. Group M's design expertise includes but is not limited to the following:
- Brand Identity
- Logo Design
- Web Design
- Mobile Application Design
- Print and Graphic Design
- Annual Report Design
- Viewbook Design
- Interactive Publications Design
- Book Design
- Catalog Design
- Packaging Design
- Signage Design
- Wayfinding Systems
- Large Scale Graphics
- View our portfolio here
Group M is a graphic design firm. We create compelling brands, identities, communications and user experiences. We partner with leading corporations, academic institutions and cultural and civic organizations to effectively communicate through the design of websites, applications, books, packaging, exhibits and signage.
